Lionel Messi Joins KRU Esports as Co-Owner

Lionel Messi is expanding his influence to the world of virtual sports as the new co-owner of KRU Esports.

The World Cup winner will work alongside CEO Sergio Aguero, who founded the organisation in 2020 and developed a dedicated esports fan base in Latin America.

Photo credit:KRU Esports

The founder of KRÜ Esports, Sergio Agüero, announced a partnership on social media and other platforms on November 8, 2023, that has caused a stir in the sports and gaming industries.

“I am happy to share a club with Leo, albeit in a new stage and with new challenges. It is an honor that he is part of KRÜ,” commented Agüero in the blog post on the KRÜ website. “He is the greatest football player in history and also a great friend. His presence is significant because it embodies values such as perseverance, humility, and resilience. He is a figure that inspires everyone and will be a great contribution to the scene in general.”

The blog post also mentioned a celebration party scheduled on December 16th to celebrate the end of the year and the beginning of KRÜ Esports’ new phase.

This collaboration between Messi and KRÜ Esports opens up exciting possibilities for cross-promotion. Which could leads to the better future of both industries.

Lionel Messi’s interest in expanding his horizons and the growth of esports influenced his decision to become a co-owner of KRÜ Esports.